The Senior Marketing and Corporate Communications Specialist is responsible for developing and implementing marketing and communication strategies to enhance the company's image and achieve its goals. This includes building corporate identity, managing marketing campaigns, content development, and engaging with stakeholders to ensure effective communication that reflects the company's mission and values.
Develop and implement a comprehensive digital marketing and communication strategy to enhance the company's market position.
Identify target audiences and develop marketing messages that support digital products and strengthen the corporate image.
Design and execute online marketing campaigns, such as digital ads, social media, and email marketing.
Monitor and evaluate campaign performance to ensure objectives are met, providing improvements based on analytics.
Build and promote the digital identity of products to present them distinctively to current and new clients.
Collaborate with technical teams to ensure marketing messages align with digital product features.
Oversee the development of impactful content on social media platforms and regularly engage with the audience.
Organize press conferences and media events to raise awareness of the company's digital products.
Conduct market research and analyze competitors to identify trends and provide recommendations for digital marketing strategy development.
Collect and analyze digital customer data to develop innovative strategies that increase user engagement.
Collaborate with development teams to ensure marketing messages align with the digital product features.
Provide support to other departments regarding marketing and corporate communication strategies.
Prepare periodic reports on digital marketing campaign performance, providing recommendations to improve results.
Evaluate the impact of digital marketing strategies on customer engagement and revenue targets.
Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
Minimum of 5 years experience in corporate marketing with expertise in digital product marketing.
Extensive knowledge of digital campaign management, digital content development, and social media management.
Good knowledge of brand management, content development, and social media management.
Excellent analytical skills with the ability to prepare reports and provide strategic recommendations.
Strong communication and negotiation skills with the ability to build effective relationships with partners and stakeholders.
Proficiency in digital marketing tools such as Google Analytics, SEO, and campaign management tools.