Develop and execute comprehensive product marketing strategies to drive user acquisition, awareness, and revenue growth.

Lead product positioning, messaging, and go-to-market strategies, ensuring alignment with customer needs and market trends.

Collaborate with internal teams to ensure effective and aligned marketing strategies.

Conduct market research, analyze competitors, and identify new opportunities.

Create and manage marketing campaigns that convey the value of products across all available channels.

Oversee the development of marketing materials, including digital content, presentations, and product guides.

Analyze market trends, user feedback, and competition to identify growth opportunities.

Monitor and analyze key performance indicators (KPIs) to measure campaign success.

Collaborate with the product team to gather insights, prioritize features, and increase product adoption.

Stay updated on market trends, emerging technologies, and regulatory changes to keep strategies innovative and compliant.

Bachelor's degree in Marketing, Business Administration, or a related field.

3+ years of experience in product marketing.

Excellent communication and presentation skills, with the ability to clearly articulate complex ideas to technical and non-technical audiences.

Strong ability to track return on investment (ROI).

Strong analytical skills with the ability to use data to drive marketing strategies.

Proven ability to work effectively with internal and external stakeholders, balancing multiple priorities and ensuring team alignment.